AFP Webinar - Nonprofit Branding

Thursday, March 8, 2012 - 1:00pm - 2:30pm
Event Location: 
Pittsburgh Parks Conservancy

Nonprofit Branding: Strategies to Stand Out and Win Donors

Free to Members who register - Click here to register

A focused, compelling brand is of the most overlooked and cost effective ways a nonprofit of any size can strengthen its focus, stand out in a crowded marketplace and increase it fundraising and social impact results. Based on the recently published APF/John Wiley book, Breakthrough Nonprofit Branding, the session provides a practical framework to transform a nonprofit brand from ordinary trademark to a strategic competitive advantage. Whether you need to refresh or revitalize your brand, the session will guide you in building and managing your organization's most valuable asset - its brand. Today, building a breakthrough brand is no longer a "nice to do," but the new nonprofit imperative.

In this session:

  • Change thinking about what branding is and can do for an organization of any size, scope or experience.
  • Provide insights and language to articulate benefits and cost effectiveness of proactively developing and managing the organization’s brand to power results for their organization.
  • Provide tools to assess and analysis current brand position and steps to advance branding work of organization
  • Modes innovative thinking and behaviour in management of brand through use of practical real life case studies of organizations of all sizes, scopes and age.

Target Audience:

Primary: Intermediate: has some familiarity with the content area regardless of years of fundraising experience; continues personal and professional growth, expands current knowledge, gains new ideas for application

Secondary: Advanced: highly experienced and knowledgeable in the content area regardless of the number of years of fundraising experience; provides cutting-edge knowledge and application to address personal and organizational challenges, offers peer collaboration to generate new ideas, generates inspiration and excitement

About the Presenter:

Jocelyne has over 25 years of leadership experience in the nonprofit sector and is a recognized pioneer in the evolution of business-community partnerships and the integration of marketing and fundraising into organizational strategy. She is an international speaker and author of Cause Marketing: Partner for Purpose, Passion and Profits (John Wiley/AFP, 2006) and Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results (John Wiley/AFP, 2010). Jocelyne advises leading business and community organizations in building and activating innovative community strategies that delivers stand out brand identity, strengthens relationships and power results.



Meeting Location Directions:
The Pittsburgh Parks Conservancy (PPC) is located in Technology Center just off of 2nd Avenue (an area some refer to as “South Oakland”) and between the Hot Metal and Birmingham Bridges.  As another landmark, the Technology Center is directly across the Mon River from South Side Works.  From Downtown, take 2nd Avenue (past the jail); from Oakland, take Bates Street to 2nd Ave; and from Carson Street, take the Hot Metal Bridge to 2nd Ave. From the Parkway East (I-376 heading towards Downtown), take the Glenwood exit (just past the Oakland exit), which puts you on Bates Street; Bates intersects with 2nd Ave. at the bottom of the hill.
From 2nd Ave., you’ll see the complex of several modern office buildings.  Take any of the entrances off of 2nd Ave. that go into the complex.  PPC is located in the green building at the far end of the complex closest to the Birmingham Bridge.  Park anywhere in the (free) lot outside the building.  The building entrance has a yellow arch, and from the small lobby area, take the elevator to the 3rd Floor.  PPC is Suite 300.
Address for Google:  2000 Technology Drive, Pittsburgh, PA  15219.  Office phone: 412.682.7275.