Webinar Storyliving: Creating Transformational Donor Engagement Experiences to Inspire Major Gifts

Thursday, October 5, 2017 - 8:30am - 10:30am
Event Location: 
Carnegie Mellon University

***AFP Members Only***

Webinar Presentation

Storyliving: Creating Transformational Donor Engagement Experiences to Inspire Major Gifts


AFP International curates a webinar series on a range of topics with insightful content presented by field experts. We are excited to offer a webinar from this series to AFP members. Register today to network with your AFP colleagues before and after this webinar presentation.

About the Webinar

Traditional storytelling often puts the donor in the role of the passive listener.  Storytelling invites the donor to roll up their sleeves and jump into the story, engaging in your work in a manner that leaves the donor inspired and passionate about giving.

At the end of this session attendees will:  

  • Have an overview of the seven most common donor personas
  • Learn from three major donor case studies illuminating donor persona cultivation tracks
  • Receive tools to identify donor persona preferences to accelerate your development cycle
  • Know sample discovery questions to use in your major donor cultivation process

About the Presenter

Tammy Zonker, recently named one of America's Top 25 Fundraising Experts, is an envelope-pushing fundraising practitioner, an inspiring international speaker, and a powerful trainer in the discipline of transformational fundraising. In the past decade she has coached, trained and led nonprofit teams to raise more than $400M including a single gift of $27.1M. She moved to Detroit in 2008 motivated to fundraise in the most challenging economy in the U.S. and has turned those experiences into strategies, tools and processes for creating transformational fundraising results in any economy. When she's not speaking at conferences or fundraising, she's leading webinars, e-courses, private workshops and retreats through her company: Fundraising Transformed or hosting an episode of ZTV on Vimeo. 


Carnegie Mellon University

Jared Cohon University Center--Danforth Conference Room

5000 Forbes Avenue

Pittsburgh, PA 15025


Parking is available next to the University Center in the East Campus Garage – enter on Forbes Avenue.